mCRM & mCRM Comms
2023 was the year we launched our very own CRM!
Morillian CRM (mCRM) can be viewed across all devices and integrates with our dealer websites from one admin panel. The intuitive interface and the comprehensive BI dashboard allow our customers to track the dealership's performance anywhere, anytime. Our customers can configure teams, set up permissions and tailor the fields and actions to fit their business needs perfectly.
Following the successful release of our CRM, we added our CRM comms platform, enabling our dealers to communicate directly with their customers from within the CRM and website admin panel.
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Enhanced Inventory CTA's
We understand the importance of lead generation for our Powersports dealer network, and we are continuously adding to our platform to increase good-quality lead generation. Our dealers could already configure their inventory and showroom CTA's from within our intuitive admin panel, allowing them to tailor and adapt as their business offerings change.
In 2023, we took this one step further and added more flexibility in CTA management; this included a vast number of changes; here are just a few:
- Scrolling CTA bar on VDPs
- Pop-up forms from a CTA
- CTA's specific to individual conditions, brands, product types and even models
- Visitor saved bikes and wishlist functionality
- Advertisement images added to all units with one click with parameters for condition and type
Showroom Redesign
The showroom is a huge part of our Powersports dealer websites, and in 2023, we redesigned the section with lead generation and rich content in mind. The new design moves CTA's up to the customers' first contact point and allows these lead generation tools to follow the customer on their scroll through the page.
We've added new feature areas which allow customers to learn even more about the models, removing any need to visit the brand websites. The new design brings a modern approach to an essential site area whilst maintaining customer favourites such as 360's and tank/model colours.