After disposing of Tyrrells Crisps and investing in a world-class traditional copper still, William Chase wanted to create world-class vodka brand that would represent the company’s Herefordshire farming heritage, and epitomise the range of high-quality vodka products he had developed from the raw materials grown directly on the farm.
We started by creating user empathy maps for each persona that interacts with the Prince’s Trust online content. We defined the user journeys, and using our knowledge of optimal customer experience (CX), we developed comprehensive wireframes for the new, improved website.
We also helped the charity to define their content strategy, and designed a beautiful, engaging new interface.
The success of the brand has been phenomenal with Chase Vodka being voted, "World’s Best Vodka" in the San Francisco World Spirits Competition. The company expanded the offering to include the highly acclaimed Chase Marmalade Vodka and Williams Gin. The range can now be found in many of the leading hotels of the world, and is listed in many prominent UK retailers.